From my research I have found out that a serious drama series should at least consist these things to make it successful:
Also, This could be reached to the audience by at first distributing it to Netflix which after that Netflix would send it out to people from it's website or on TV. Also, it could be promoted on iTunes like the promos of each episodes like " The Vampire Diaries " or " Game of Thrones".The other way that we will try is to show the promos on Youtube adverts before any video starts. The type of audience is Affinity audiences which is selected from these audiences to reach potential customers and make them aware of the film.(built for businesses running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price)
The distribution channels that will be involved will be starting from Production to the Local TV stations then will be broadcasted to the consumers who paid daily to watch the TV. This would be a very effective marketing since the majority of people have TVs at home and watch it on a daily basis.Along with accessing the internet, it is also very effective since everyone has it.Especially Netflix , it is a really popular source of entertainment and is well-known to everyone.However, it could only be viewed by some countries for example: in Thailand - the website doesn't work so it might be bit hard to earn bucks since there would be torrent downloads and some people might use it but overall it would gain a lot of awareness from consumers.
The series would be really successful if the first episode is shown on the 31st of October "Halloween's Day" since this is about killing, revenge and psychopaths it would be a perfect fit for Halloween.
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